Loyalty For The Long Haul

News / Online

VIDEO: Membership is the highest form of travel loyalty

By PhocusWire | April 9, 2021

Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More

News / Online

VIDEO: Bringing loyalty to travel's hottest sector

By PhocusWire | April 5, 2021

While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More

News / Distribution

VIDEO: Reaping the emotional and financial value of airline loyalty

By PhocusWire | April 1, 2021

Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More

News / Online

VIDEO: Tripadvisor on its big push to subscriptions and loyalty

By PhocusWire | March 30, 2021

Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More

News / Online

VIDEO: The “not stupid” way to achieve loyalty in hospitality

By PhocusWire | March 29, 2021

Speaking during PhocusWire’s Pulse: Loyalty For The Long Haul event, CitizenM’s Lennert de Jong says loyalty in hospitality is all about the physical experience. Read More

News / Online

VIDEO: How one airline is rethinking every element of customer loyalty

By PhocusWire | March 26, 2021

AirAsia has shifted its loyalty strategy from providing passenger services to being a one-stop-shop for passengers to earn credit for tickets and numerous other consumer goods. Read More

News / Online

VIDEO: Why loyalty programs are still relevant

By PhocusWire | March 25, 2021

Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands. Read More

News / Online

PhocusWire Pulse: Loyalty For The Long Haul

By PhocusWire | March 25, 2021

Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers. Read More

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